UNDER ARMOUR | PRINT, COLOR & SURFACE DESIGN
Below is a comprehensive body of print, pattern, color and surface design developed across Under Armour’s performance and lifestyle businesses. My work spans concept
development, trend research, color direction, original artwork, repeat and engineered print developments into commercially relevant product.
Design Approach
I developed artwork through a range of creative approaches, including hand-drawn illustration, painting, mark-making, photography, abstract composition, geometric construction,
nature-inspired motifs and digitally manipulated artwork. Each approach was tailored to the specific consumer, brand story and performance or lifestyle category, with consideration
given to scale, repeat, color, placement and final product application.
Product Categories
Women’s Train · Men’s Train · Running / Dark Sky Distance · Outdoor · Hunt/Fish · Outerwear · ACX · Kids · Footwear
