PROJECT ROCK | CONCEPT, PRINT + GRAPHIC DESIGN
A collection of color, print, graphic design developed for Under Armour’s Project Rock training collection. The work focused on translating the brand’s strength, energy and
performance-driven identity into bold, impactful artwork designed to create a strong visual presence across the product assortment.
Design Approach
Artwork was developed through a combination of hand-drawn illustration, graphic mark-making, typography, geometric composition, abstract forms and digitally manipulated imagery.
Design explorations considered the balance between expressive artwork and the established Project Rock visual language, using scale, repetition, layering, contrast and color to
create distinctive surface treatments while maintaining brand cohesion.
Product Categories
Men’s Train · Women’s Train · Recover · Graphic Tees · ACX
